Keywords are the most important thing when it comes to marketing nowadays people more talk about keywords than before because the marketing tactics are replaced.
Keywords are the most essential element in digital marketing. It is so important nowadays, You have to understand keywords if you dont want to lose the competition on the internet.
What is Keyword?
A keyword is a word or sentence that we use on the internet to search for specific information about products, services or basic information about something.
Keyword created with the search query that includes the primary word of a particular query. Keyword Example: if you want to know about the name of the American president then your keyword might be “American president name”. It can be a keyword.
What is Keyword in SEO?
Keyword in SEO (Search Engine Optimization) is the search phrase that we use as keywords to advertise our products or services. Like if we sell Handwash then for us the keyword can be “Low-Cost Handwash”. Or if you provide matrimonial makeup services then your keyword can be “Full Bridal Makeup”.
This way the services, products, information can have precise keywords as per their need and you can use them for Organic Marketing.
Keywords in SEO are different because there are 4 types of keywords that are used in SEO.
Types of Keywords
• Short Tail Keywords
• Mid Tail Keywords
• Long Tail Keywords
• LSI Keywords
These 4 types of keywords are the unique way of optimizing the content or pages of your website and web app so when a search engine crawler examines your website it can summarise your website accurately and index your content, pages on targeted keywords.
So, when someone explores those keywords on search engines like Google, Bing, Yahoo, Yandex etc. Search Engines will promote your pages or content in search results. And after that, a user can click on that search result can reach your website or web application.
What is Short Tail Keyword?
Short Tail Keywords are the keywords formed by 1-2 words. Short Tail Keywords are extremely searched keywords on search engines and they are very competitive too. However, short tail keywords hold millions and billions of search volume. That’s why if you want to target millions or billions of customers and users then you must optimize your content, pages on your website and web apps.
Short Tail Keywords have a large competition as the nature of its easiness that’s only ON Page SEO won’t work in the competition you have to do Decent Off-Page SEO also. So, your website can have the authority to fight the competition and win ranking on search engines.
What is Mid Tail Keyword?
Mid Tail Keywords are the combination of two short tail keywords or precise search queries or questions. Mid Tail Keywords carry 3-4 words in it and it is popularly used for a specific search. Mid Tail Keywords are less Rival than Short Tail Keywords but they have similar Search Volumes to Short Tail Keywords.
Those corporations who want to rank faster on search engines and can target Mid Tail keywords because Mid Tail Keywords can produce you ranking on search engines faster than Short Tail Keywords.
Same as short-tail keywords they are also competitive and you have to work on On-Page and Off-Page SEO as well to target the search engine ranking.
Once you optimize Mid Tail Keywords on Content, pages on your website or Web App then you are set for Search Engine Crawlers of Google, Bing, Yahoo, Yandex to scan and understand your website content and now they well index your pages based on your keywords targeting on search results.
What is Long Tail Keyword?
Long Tail Keywords are the keywords that contain Short Tail, Mid Tail Keywords in them but they are the only keywords that contain a Specific Query that can be A Question As well.
Long Tail Keywords are 5-8 words long and they are a tiny hard to target for products and services because these keywords are long and can be a question. And that’s why you have to be smarter about Long Tail keywords so when you Optimize your content, Page for Long Tail Keywords won’t look bad.
The benefit of a long-tail keyword is that they are very less competitive as per the Short Tail, Mid Tail Keywords and they are highly effective. Long Tail Keywords are itself more powerful and if you properly do Keyword Research and Optimization for Long Tail Keywords Through On-Page SEO then you don’t have to do Off-Page SEO anymore.
You’ll see that your pages and website are getting millions of impressions and clicks from search engines like google, bing, yahoo, Yandex.
But still, if you do Off-Page SEO with Long Tail Keywords You’ll get Instant results on search ranking and you can quickly start selling your products and services.
What is LSI Keyword in SEO?
LSI (Latent Semantic Indexing) keywords are the keywords that can be Short Tail, Mid Tail Keywords but the difference between Short Tail, Mid Tail Vs LSI Keyword is that. LSI is the Alternative keywords and query related to your main targeted keyword.
LSI Keyword Example: A “Best Football Player?” Mid-Tail Keyword / Top “Great Football Player?” LSI Keyword.
This is the easiest example of LSI Keywords nowhere many things can change as we have just changed from best to great but we can all change player to person so on and on.
Every Query and keyword have the potential of LSI Keywords once you understand how you can convert it into LSI you’ll be ranking on multiple Keywords with single keyword targeting on search engine.
What is Keyword Planner?
Keyword planner is a tool that is part of google ads it helps you to do research on keywords and find out the details about that keyword. Keyword planner is mostly used for advertisement purposes and it gives you the advantage of organic research. Keyword planner is also known as google keyword planner.
What is Google Keyword Planner?
Google Keyword Planner is a tool of Google that helps you to do keyword research for your product and services. Google Keywords Tool is a free tool and it provides you with the Search Volume of keywords that help you to understand the uses of keywords.
You can put a single word on google’s keyword planner and keyword planner can generate thousands of keywords related to your keyword for you with the competition details and search volume. That will help you to select the best keyword for optimizing you can use as many keywords in content, pages you want.
It gives you an overview of keywords about their search history of users based on Search Volume, Date, Competition, CPC Cost. So, you can choose the best and wildly searched keywords for your project.
You can use this free keyword research tool with your Gmail ID all you have to do is create a free account on google ads to use this tool.
What is Keyword Density?
Keyword Density plays a vital role in search engine ranking because if you use fewer keywords in your content, pages on your website or web apps. Then your website won’t rank on more keywords. However, if you use too many keywords in your content then it will become spam content or page.
In this situation, google won’t index your pages or website in the search result because google hat spamming and they block these kinds of content and website from google.
That’s why keyword density is the most important aspect that you need to see before optimizing content.
Rules of Keywords Density.
• In 1000 words content you can use 6% of the Short Tail Keywords
• 4% of Mid tail Keywords
• 2.5% of Long Tail Keywords
• 1.5% of LSI Keywords
If you go beyond this density your content becomes spammy and it won’t rank on search engines like google, bing, yahoo etc. That’s why when you are preparing content for your website or optimizing your page you should pay attention to Keyword Density.
What is Keyword Difficulty?
Keyword difficulty is the measurement of competition it gives you an overview of a specific keyword that if you target this keyword or optimize your website for it will you get the ranking on search engine.
If not then why, if yes then where, sometimes keywords difficulty is also used for targeting a keyword to fight competition and rank the website on that keyword. These situations happened when the keyword is very important for your business or website’s product, services.
Keywords Difficulty can tell you all about the keywords and you can save your time and money and you can avoid making any mistake that can cause you wastage of time and money.
Keyword difficulty you can check through directly in search engine search or if you want to use you can use the paid tool or free tools like Google keywords planner.
What is Keyword Research?
Keyword Research is the procedure of finding relevant and related keywords for products and services that you are promoting and it also helps you to showcase your website and pages on search results.
Once you learn how to do keyword research then the rest of the marketing work will be easy for you to do. Because keyword research is the 1st step of marketing. You can do a keyword search on a Search Engine directly or you can use any keyword research tool that will save your time in search for keywords.
You can use free keyword research tools like Google keywords planner that is a very helpful tool and worldwide used for keyword research.
What is Keyword Research in SEO?
SEO (Search Engine Optimization) is the process of targeting search queries of search engines. And if you learn Keyword Research of SEO then you can directly target those keywords which are search by millions of users every day.
These keywords can bring you result from earlier than normal keywords and these keywords are highly effective in terms of search ranking.
For SEO Keyword Research you can use free or paid tools Free Tools Like Google Keyword Planner are helpful but some other paid tools are more useful than keywords planner because they are more focused on Organic marketing than free tools.
Once you find the specific keyword for your website all you have to do is optimize it and wait for the magic to happen.
Now, you learn about keywords and they’re dynamic so go and do proper keyword research for your website and optimize your website accordingly.
Remember the best keyword research can bring you earlier success in business so if you want to achieve ranking on google fast then you can contact our webmaster for help. We will help you to achieve success ahead.