SEO and Search Engine Optimization is used in marketing and development for optimization purpose. So, a search engine can read a website or web app properly and then index it on relevant keywords so when a user hits a query on the search engine, he/she can find what they are looking for.
SEO is not that much complicated if you understand marketing or development. However, it is a little bit hard to do because many competitors or businesses are doing it for a very long time and a beginner might not get the desired result they won’t.
But once you understand the SEO properly then you’ll be able to crack the hack between your competitor and you can win the ranking on search engine.
Let’s go further to understand the SEO and its dynamic so we can use it later to optimize our website and web app for better search ranking.
What Is The Full Form of SEO?
SEO’s full form is (Search Engine Optimization) is a short term of Search Engine Optimization that is repeatedly used by marketers.
- 1 What is SEO?
- 2 What is search engine optimization?
- 3 What is On-Page SEO?
- 4 What is On-Page SEO Techniques?
- 5 What is Off-Page SEO?
- 6 What is Off-Page SEO Techniques?
- 7 What is backlinks?
- 8 Types of Backlinks
- 9 What is Do-Follow Backlinks?
- 10 What is Nofollow Backlinks?
- 11 What are sponsored backlinks?
- 12 What is Schema Markup Language?
- 13 How SEO Works Step by Step Guide?
What is SEO?
SEO is a search engine optimization technique that you can learn to optimize your website or web app so your search engine can understand your website or web applications and they can read the content of your website and index it on the right keyword.
What is search engine optimization?
Search Engine Optimization aka SEO is the website and web app optimization techniques where we use markup languages and several other optimization methods to optimize our website and web app for search engine so when the search engines crawlers scan your website, they can understand your website pages, Web Apps properly so other hands you website or web app can be index on correct keywords.
What is On-Page SEO?
On-Page SEO is the technique that webmasters use to optimize the website’s pages or web apps from the backend so search engines understand why you created this page and what is the sole purpose of this page.
On-Page SEO is all about its techniques to optimize the page and application for search engines’ understanding.
What is On-Page SEO Techniques?
On-Page SEO Techniques are the method that webmasters use when they optimize the website or web app so search engine crawlers can read and understand the content of the website and app.
On-Page SEO Techniques are used in optimizing Content of the page, Images, Audio, Video and other media files. So, Search Engine crawlers can read and understand the content of pages and index it as per the relevance of keywords.
What is Off-Page SEO?
Off-Page SEO is the procedure of creating outside branding and authority of a website. The Internet has almost a platform for every single service and product and Off-Page SEO is all about doing marketing of your product and services on other platforms so when other users search on a different platform about product or services like your then they can get services and products from you.
Off-Page SEO also build your authority on search engine when multiple websites and platforms promote your website and users like its Google understand the relevancy and it helps you in Ranking.
What is Off-Page SEO Techniques?
Off-Page SEO Techniques are used for creating profiles and sharing your content across the related platforms that bring you users and authority.
Off-Page SEO Techniques also bring your website traffic from external platforms and it gives you backlines too. Off-Page Techniques are done on other platforms and you can not control them more so that’s why you need to understand the Off-Page SEO so you want to make any mistake that can cause your ranking breakdown.
Google understands websites because of SEO and it also understands backlinks and authority and branding that directly impact your ranking.
So, suppose you create a profile on the wrong platform and a platform that is not trusted in Google eyes and you got backlinks from them.
No, you can face huge consequences because your website can lose ranking on google or you can be banned from other search engines too.
Backlinks are the pointing URLs that we create to redirect a user from one page to another. When you redirect a user from one page to another in your website it is called an internal backlink But if you redirect a user from your website to another website it is called an external backlink.
In the same manner, if a user came to your website from another website and that website has your link to redirect the user to your website then we call it backlink.
There are two types of backlinks
• Do follow
• No follow
Do follow and No follow backlinks are different from each other’s because they both indicate different actions.
Do follow backlinks are the kind of links that tells search engines to read the link and follow the link and read that page to and so on and on.
Do follow create a referral of work like if you created a page where you put some content and then you created a second page where you have written some content and, in that content, you needed to write something that you wrote in another page and you want the search engine to go and read that page so the crawler can understand that the second content you have produced it is quality content and it has everything that needs.
That’s why Do-follow backlinks are more popular and indicate referral authority for other sites or pages. However, these kinds of backlinks and harm you’re ranking more than No-follow so pay attention before creating any backlink.
No-Follow Backlinks are the links that do not suggest search engines go after the links it just says that there is a link and we have mentioned this link for referral that are available and can be helpful but we do not suggest strongly.
Do follow or no follow both links are created with the help of an anchor tag of HTML.
Do Follow Backlink Example: <a href=”https://elseinnovations.com” > Else Innovations </a>
The difference between do-follow and no-follow is the rel Tag that represents the status of the backlink. If you want to put a no-follow link then you should create a link like this.
No Follow Backlink Example: <a rel=”nofollow” href=https://elseinnovations.com> Else Innovations</a>
Search Engine Like googles crawler does not take no follow backlinks as a referral but they still read the link and read the content of the backlink. Just they do not treat no-follow backlink page content as referral instead of that they see it as separate content and pay attention as separate content and index it as per that content authority and quality.
Sponsored backlinks are the paid links or you can call them advertisement links. When a website is promoting any other website or page on their website by charging money, they have to mention a Sponsored Tag on the link so search engines can understand why the website is referring the backlink to another website.
Sponsored Backlinks Example: <a rel=”sponsored” href=”https://elseinnovations.com> Else Innovations </a>
Search Engine See Sponsored backlinks as no-follow backlinks treat it as no-follow.
What is Schema Markup Language?
Schema Markup Language is the language that we use in code form to structure the data for search engines. Search Engines understand the language of schema markup more and once I put a schema markup in our language search engine easily understands what it is and what it means.
Schema Markup gives search engine clarity about websites or web apps Structured Data and its content purpose. Now, you understands SEO and its dynamic and method. Now let’s understand how it works on-page and how can be use SEO in real to rank our website.
How SEO Works Step by Step Guide?
When a user goes to any search engine like Google and searches for something by typing some words. Which we call “Keywords” generate search results in search engines.
And those search results contain the indexed page based on their keywords optimization on that website or web app pages. Now, the page that shows up on Google 1st page or 2nd,3rd is the top pages who perfectly optimized through SEO and search engine indexed them.
Now the questions occur “I” or “we “optimized our website and optimized our content to we did keyword optimization too and still our pages or website not indexed on googles 1,2,3, or 10th page instead of that google is showing our website on some 15,20,28,50 page.
What’s wrong we did?
Well, as per the On-Page SEO Prospective If you did everything right and your website is not indexed on 1 to 10 pages of google then it means your website is lacking Off-Page SEO.
And you should focus on Off-Page SEO but if your website is well Off-Page SEO Optimized and still not showing on Google 1 to 10th pages.
Then your website might have some serious problem and you must check what’s by reading our content again and find out what you did wrong and you’ll get rank on google.
If you are not able to identify what’s wrong with your website then You can take help from our webmaster, who will help you to identify the issues with your website and help you to gain ranking on search engines like google, bing, yahoo etc.